On Thursday 18th April, Sentiment Metrics is taking part in an intriguing webinar on Social Media Monitoring for Financial Services.
Our own CEO Leon Chaddock will draw on his own industry experience having worked with the likes of Barclays and Deutsche Bank to set up and optimise social media listening processes. Speaking alongside him will be Frank Eliason – also known as ‘the Godfather of social customer service’ – who now heads up social media at Citi Bank. Also on the panel is Christophe Langlois, Founder and CEO of Visible Banking and a trusted advisor to the worldwide financial services industry on the topics of social media and digital engagement.
The discussion will be chaired by Our Social Times’ Luke Brynley-Jones, who will probe the panel on the following topics:
Using social media monitoring for customer service
Using social media monitoring for lead generation
Spotting and reacting to a social media crisis
Tracking brand awareness and social media buzz
Monitoring blogs, forums and news sites
Tracking results
You can register for the webinar here.
Are there any other topics you would like the panel to cover? Please let us know here or connect with any of the speakers on Twitter.