On June 11th Sentiment Metrics is taking part in a webinar on Social Media Monitoring and Engagement for Utilities.
Utilities face a specific challenge when it comes to social media. The product is a necessity rather than a luxury and unlike buying a new pair of shoes, a TV or a holiday, no one is going to be overly excited by paying their electricity, gas, water or phone bill. The problem is made worse by the fact that they are regularly forced to put their prices up.
Does that mean they are better staying clear of social? Absolutely not.
There are many examples of utilities making great use of social media for marketing, customer services, social CRM, gaining customer insights and crisis prevention and management. To highlight some of these examples Charles Stanton (Social Media Manager for British Gas) will be sharing some of his experiences during the webinar and our own CEO, Leon Chaddock, will discuss how Sentiment Metrics has set up listening and engagement processes for some of the UK’s leading utilities.
Topics will include:
Providing scalable social customer service
Tracking results and ensuring a high quality service
Identifying potential crises using social media
Juggling differing social media priorities – e.g. marketing vs service
Creating an effective social media listening programme
Building customer relationships through social CRM
I hope you’ll be able to join us. You can register for the webinar here.
Are there any questions you’d like to put to the panel?